What brand standards?

Our Adler design team worked hard to develop brand guidelines to adhere to. Once a month, we throw them out the window—in the name of experimentation! Each Adler After Dark has a different theme, requiring us to flex new design muscles. Sometimes that means going super Swiss...and sometimes that means glitter typography.


Design themes from Adler After Dark digital assets often translate into the event design. Here, guests pose with photo booth props for a superhero-themed evening.