A bit of the backstory
Our team initially planned to tell a political thriller—a story of Russians and Americans fueled by fear, locked in competition, racing toward the Moon. We thought it would be an exhilarating journey for our guests.
But the more time we spent researching, interviewing, and hearing new stories, it became clear that we were discovering moments that hadn't been shared: stories of men and women, not as heroes, but as real people who could only accomplish their lofty goals with help from their families and support systems. This new story felt truly personal.
Historic NASA images, mission insignia, and pieces from the Adler's collections influenced color and typography choices.
Jim Lovell's Mercury program rejection letter, 1959; Apollo XIII mission patch; Mercury 7 astronauts.
Mission Moon exhibition identity. This execution was featured as a large, promotional banner on an exterior wall of the planetarium.
Type & color
Knockout was used for large first-person quotes and didactic panel headlines. It sits tightly together to allow for more text in tighter spaces, while remaining bold, and powerful. Brandon Text, with its 1930s geometric influences, blends seamlessly with the planetarium's art deco style while remaining highly legible at various sizes.
Didactic panel headline; Didactic panel date; Didactic panel text.
A small budget and a tight timeline meant the team needed to be creative. The biggest visual transformation was achieved with paint. Color was used to denote zones throughout the exhibition and to bring attention to key elements, interactions, and artifacts. Even artifact case interiors were painted (a first at the Adler) for increased contrast, bringing new life to the artifacts that often got lost in Shoot for the Moon.
The majority of the graphics were printed and assembled in-house. NASA archive imagery, often too small to scale up to the necessary size, was converted to a halftone pattern and enlarged. This fit stylistically with the time period of the exhibition, and hid compression and image-scaling artifacts.
Special attention was paid to increase overall accessibility in the gallery. Type was updated to adhere to more rigorous visual standards for size and contrast. Physical interactives were created to accommodate folks of many abilities. A ramp was built around the Gemini 12 Spacecraft to ensure guests of all ages, heights, and abilities could get a closer glimpse of this truly remarkable historic artifact.